Wrapping Up 40 Years of Impact: Recap Video for the Walk for Dog Guides
To celebrate the 40th anniversary of the Pet Valu Walk for Dog Guides, I produced a recap video that captured the heart and energy of this incredible nationwide campaign. The Walk supports the Lions Foundation of Canada Dog Guides, which provides life-changing Dog Guides to Canadians with disabilities—at no cost to them.
This video highlighted the Oakville and Toronto Walks, featuring joyful moments, community engagement, and sponsor appreciation, all while reinforcing the impact behind every step walked and dollar raised.
🎬 My Role in the Video
As the Video Producer, I led the creative and technical execution of this fast-paced, engaging social recap video—tailored specifically for Instagram.
📍 Pre-Production & Coverage Planning
I coordinated with the Foundation to ensure we captured high-impact footage from both Oakville and Toronto walks, as well as moments from the live virtual tour.
🎥 On-Site Direction
Shot dynamic visuals and captured candid moments: Dog Guides in action, walkers showing team spirit, sponsor booths, and real community interactions.
🎞️ Editing & Social Optimization
Edited a vertical-format recap optimized for Instagram Reels, incorporating campaign colors, logos, and branded hashtags. Included sponsor shoutouts and aligned messaging with the Foundation’s community tone.
💬 Voice of the Campaign
“That’s a wrap on our 40th Anniversary Pet Valu Walk for Dog Guides in Oakville and Toronto!
Thank you to everyone who joined us. It was such a joy to meet new faces and reconnect with familiar ones.
Special thanks to our amazing sponsors for helping cover event-day costs so more funds go directly to Dog Guide training.”
This caption informed the video’s tone: warm, grateful, and community-focused.
💡 Purpose & Impact
Celebrate community participation in two major city walks
Thank sponsors publicly and visually
Encourage ongoing donations by showing momentum
Capture shareable moments for post-campaign engagement
🧭 Strategic Outcome
This recap served not only as a joyful memory of the day—but as a storytelling tool to:
Reinforce the legacy of the Walk
Keep audiences engaged after event day
Visually communicate the values of accessibility, impact, and partnership
▶️ Watch the Recap
👉 Watch the full recap video on Instagram
Relive the energy, the smiles, and the steps taken toward a brighter future with Dog Guides.
